Author Archives: Mike

Thoughts

I thought I would share one of the only pieces of literature I’ve ever been able to commit to memory… “Because we don’t know when we will die, we tend to think of life as an inexhaustible well, yet everything happens only a certain number of times, and a very small number, really. How many [...]

CLEK OLLI

:::  CLEK  :::  photo retouching and color correction The Clek Olli is a half booster seat with special edition Paul Frank graphics on Crytpon Super Fabrics.

CLEK OOBR

:::  CLEK  :::  photo retouching and color correction The Clek Oobr is a full booster seat with special edition Paul Frank graphics on Crytpon Super Fabrics.

PSD.01

:::  PERSONAL WORK  :::  photo retouching and image manipulation This is a series of images that I created in collaboration with photographer Shayne Lynn. They’re available for stock use if you’re intersted.

EDGE

:::  EDGE  :::  economic development growth engine Wayne County, Michigan is home to Detroit, and as the automotive industry redefines itself Detroit is taking it on the chin, but don’t count them out. This svelt case and booklet is one of the highest quality pieces I’ve ever worked on, and i’m sure new industry will [...]

EDGE

:::  EDGE  :::  economic development growth engine Wayne County, Michigan, is home to Detroit, and as the automotive industry redefines itself, Detroit is taking it on the chin. But don’t count them out. This sleek custom case and booklet is one of the highest quality pieces I’ve ever worked on, and I’m sure new industry [...]

SWEET ENERGY

:::  SWEET ENERGY  :::  direct mail catalog This family-owned business has carved out its niche selling the world’s best dried fruits, nuts, and other goodies. My job is to keep everything looking yummy.

CRYPTON

:::  CRYPTON SUPER FABRICS  :::  pet catalog Acting as art director for Gyro Creative, I worked alongside their designers to complete this high-end 68-page catalog. A series of full-page ads was placed in Dwell, Martha Stewart Living, and other national magazines.

HEALTHCARE 101

:::  GM HEALTHCARE  :::  magazine I worked closely with a team of writers from Hass MS&L to conceptualize the content, art direct, and coordinate production for this 68-page magazine/publication. It received national attention and was featured on ABC’s “World News Tonight.”

INTELLASPACE

:::  INTELLASPACE  :::  dealer catalog Computer trays and accessories shine in this bright and well-organized dealer catalog.

MESA

:::  MESA CONTRACT  :::  dealer catalogs A clean and modern approach was taken for this line of dynamic office furniture catalogs.

AMBLER

:::  AMBLER MOUNTAINWORKS  :::  product catalog Ambler is known in the outdoor industry for its innovative product line and attention to detail. I worked closely with Ambler for a number of years creating the brand identity and setting the tone and feel with the product catalog.

FLEMING

:::  THE FLEMING MUSEUM  :::  event calendar This piece received an honorable mention award at the New England Museum Association’s 2005 Competition.

MLK VOICE

:::  THE MARTIN LUTHER KING, JR. FOUNDATION  :::  fundraising campaign brochure This promotional mailer was sent to business leaders to encourage corporate donations to help build the MLK memorial in Washington, DC.

MLK KIDS

:::  THE MARTIN LUTHER KING, JR. FOUNDATION  :::  fundraising campaign folder This campaign kit was designed for kids interested in helping “build the dream” and raise money for the MLK memorial in Washington, DC.

GE TECH

:::  GE HEALTHCARE  :::  technology conference print collateral This project required the development of an identity to provide a consistent look and feel across all conference materials.

GE ROCK

:::  GE HEALTHCARE  :::  merger announcement GE announced its acquisition of IDX and used this mailer to focus on opportunity.

GM OPTIONS

:::  GM HEALTHCARE  :::  magazine I worked closely with writers at Hass MS&L and GM Healthcare to develop a simple yet engaging look and feel for this informative magazine.

IDX PAPERLESS

:::  IDX  :::  promotional mailer Less really is more with this die-cut promotional mailer encouraging the health-care industry to embrace a digital workflow.

IDX PUZZLE

:::  IDX  :::  trade show announcement and display materials This die-cut announcement created a memorable theme for the tradeshow.

YOGA VERMONT

:::  YOGA VERMONT  :::  print collateral It was my pleasure to help Yoga Vermont become recognized as a world-class yoga studio. This was work that never felt like work.

UVM MAD

:::  THE UNIVERSITY OF VERMONT  :::  college magazine This publication introduced a new dean and her vision for the College of Education and Social Services.

UVM CNHS

:::  THE UNIVERSITY OF VERMONT  :::  college magazine Nurses make quick and insightful decisions while smiling. Nurses also make great clients, I’ve had the pleasure of working closely with The College of Nursing and Health Sciences on numerous publications.

UVM TIA

:::  THE UNIVERSITY OF VERMONT  :::  college magazine The College of Education and Social Services wanted an uncoated and honest approach, this magazine captures the dedication and warmth of both students and faculty.

UVM DSL

:::  THE UNIVERSITY OF VERMONT  :::  student booklet A unique alternative to a traditional brochure, this funky quick-reference guide points students to on-campus activities and programs offered by the Department of Student Life.

C2

:::  COMPETITIVE COMPUTING [C2]  :::  branding This technology solutions powerhouse was in need of a brand overhaul to visually communicate its industry-leading abilities. Collaboration with web designer Corey Machanic ensured consistency for both off - and online efforts.   :::  http://www.competitive.com/ :::  http://www.coreymachanic.com/

SHAYNE LYNN

:::  SHAYNE LYNN PHOTOGRAPHY  :::  branding Shayne’s work speaks for itself. It was my job to focus on simplicity, frame the brand and put it on display. :::   http://www.shaynelynn.com/

GREEN REP

:::  GREENREP  :::  identity Small business at its best, this was a short and sweet little project with a nice naming and color system.

PEOPLES TRUST

:::  PEOPLES TRUST COMPANY  :::  branding This small-town bank has learned a few things about customer service since 1886. New branding efforts embrace and apply these time-tested values to arange of print brochures, advertising and collateral.

SAKA

:::  SAKA YOGA  :::  branding A new yoga-specific line of bags and accessories was in need of naming and branding.

WALNUT RIDGE

:::  WALNUT RIDGE COLLECTIBLES  :::  brand/identity system This client chose re-branding to rise above the tchotchkes and show the artisanal quality of their handmade collectibles.